Signal notes
Thinking that compounds.
Short, grounded notes on buyer timing, evidence, and the systems that turn signal into revenue. Written from real GTM pressure.
2026-07-18 · 4 min
← Back to SonarCold is dead. Timing is the way in.
I have carried a number for over twelve years. The game I learned no longer exists, and pretending it does is costing teams real pipeline.
Read the note2026-07-04 · 3 minOne account, one decision: the Account Action Card
Every pipeline review I have sat in had forty dashboards and no decision. The fix is not another chart. It is a smaller question.
Read the note2026-06-20 · 3 minWhy Sonar refuses to automate your outreach
I build systems for a living and I love automation. I will still not let software talk to your market unsupervised. Here is the line, and why it exists.
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